Thousands of Adelaide companies use Twitter to market their brands, products and services – do you?
Here are 14 tips to market your Adelaide Business on Twitter.
You can find us on twitter at twitter.com/search_internet
1. Optimise your Twitter Bio. Make sure your Adelaide business identity and voice are branded well. That means having a company bio that tells people who you are and includes a link to your website . Brand with a consistent tone so that people clearly understand who you are and what you do.
2. Find out who the influencers and experts are in your target area(s) and interact with them on a regular basis. Use Twitter to find like-minded prospects, customers and influencers/media by searching keywords that relate to your industry. Then follow and interact with them on a regular (weekly) basis. Make a list of the 100 most influential people in your space — journalists, thought leaders, potential clients/customers, big-name bloggers and writers, potential partners, etc. Add them to a private Twitter list and engage with them daily and remember to “be casual [and helpful], not promotional. Build a real relationship and then look for opportunities to do business.
3. Get colleagues involved. The first people to engage with your Adelaide Internet Marketing should come internally. Make sure your staff are following you on Twitter and tweeting, retweeting, engaging, etc.
4. Tweet regularly. Regular tweeting is a sign of an active, healthy profile. If you only tweet once a week, or once a month, you aren’t keeping up with the Joneses [or the Twitter equivalent]. Worse, folks will forget about your Adelaide Internet Marketing.
At Search & Internet Adelaide we recommend daily postings and engagement so that you are top of mind on a consistent basis. Just be sure you are tweeting relevant or useful information, content your followers will read, click on, retweet and/or favorite.
5. Don’t be afraid to ask for some Twitter love. Ask followers to retweet, mention or favorite your tweets — or to share content with a fresh tweet.
6. Track mentions — and respond if appropriate. Track brand mentions and keywords to make sure [you know what’s being said about you and respond in a polite, professional manner if appropriate. Customer service is the new marketing and many customers now post their product queries and complaints on Twitter.
7. Set up Twitter searches for terms relevant to your brand. Monitor the conversations in that search and jump in to the conversations when appropriate. For example, say you’re an Adelaide Digital Marketing Agency. You could set up a search for the term ‘.’ “Digital Marketing Agency Adelaide”. Then, when you then see someone in Adelaide tweet ‘I need a Digital Marketing Agency in Adelaide but it’s hard to know where to start ‘ you could jump in and [tweet], ‘We’d love to talk to you about Adelaide Digital Marketing.’
Don’t be afraid to retweet as this will help link you with and cement your own thought leadership within your industry.
8. Favorite tweets. Many people don’t know about favoriting tweets, but it can get someone’s attention more than a retweet or a mention
9. Follow trends/hashtags. Look at the trending topics and #hashtags and find a way to make a relevant connection to your brand. By putting your business among the trending topics, your handle will be seen when people search tweets regarding that particular hashtag.Tagging posts with one or two relevant and trending hashtags will help reach new users. However, “hashtags should be used sparingly, as they can be seen as ‘Twitter spam’ when over used or attached to irrelevant content.
10. Offer discounts or special deals to Twitter followers. Run Twitter contests such as: ‘The next 20 people that retweet us will receive a coupon for 20% off ,’ or have people post pictures of themselves in the store or using the product and do a random drawing.
11. Use images and videos. Get visual. Photos and videos drive three to four more clicks on Twitter. Images, videos and other rich media have proven to receive more views, clicks and shares than plain text tweets.While community managers may be doing a great job engaging followers, a banal post about enjoying the weekend is much less effective than rich, in-stream content in which someone can, for example, view a film trailer and find out where the movie is playing in their neighborhood. In fact, research shows that rich tweets have significantly lower negative feedback rates as consumers appreciate interactivity and content designed for their social mobile context.
12. Use Promoted Tweets. Be sure to directly target your audience with Promoted Tweets. Failing to define exactly who you’re trying to reach [could] cost you time and money and just “be sure that your promoted tweets aren’t spammy. The goal is to provide value that establishes trust and credibility, not trick people into clicking a link. Keep it your Adelaide Digital Marketing fresh! – Make sure your promoted tweets don’t run for too long. If you want to continue to get that message across, find a slightly different way to say it.
13. Make sure Twitter is integrated with your other marketing efforts. Twitter, like other social media platforms, is much more effective when integrated with your other digital marketing activities. For example, if you’re running a promotion or contest on Twitter, let your email subscribers know about it, as they are another customer base who have already let you know that they want to receive messages from you,” he says. Inversely, by occasionally tweeting out the link to your mailing list, you can also tap your Twitter base into your email content.
14. Use Twitter analytics. “Use Twitter’s native analytics daily to get a grasp on what’s resonating and what’s not with your audience once you’ve built it,” says Miller. “In the Twitter Analytics Dashboard, you’ll be able to tell what your best days to tweet are, the types of content that are more favored and the demographics of the followers that you’re attracting,” she says. Then you can “replicate what’s working and rework or reevaluate posts that aren’t.”
If you’d like us to grow your business…Do not hesitate to contact us today via email info@searchinternet.com.au or call us on 1300 66 76 96 to find out how we can grow your business!