Tips for your Adelaide website designer.

An appealing Adelaide website design is important, but you can’t lose sight of what your website is designed for: to convert traffic into leads,  phone calls, physical-location visits, contact-form submissions and sales. Without these actions, your Adelaide business will not generate revenue. Naturally, the more conversions your website produces, the more revenue your business is going to produce.

When we are asked to audit a website we find a lot of Adelaide websites have extremely low conversion numbers. Below are the six most common issues we have found when auditing most Adelaide websites and how we can improve yours!

Opt for a responsive design.

Approximately 31% of all traffic to the top 10 digital properties came from mobile devices, according to ComScore’s 2015 Digital Future in Focus study This number, while already significant, will keep increasing. If your website doesn’t provide a pleasant mobile experience you are shooting yourself in the foot.

A responsive Adelaide website design adapts to fit any screen – desktops, laptops, smartphones and tablets – in a way that makes all pages, features and actions accessible, regardless of which devices the user is browsing on. Are you going to sit there and try to manipulate your mobile screen to read the content or access an offer? Of course not, and neither will your customers.

Choose a simple design over complex noise.

Years ago web-design trends were over the top — lots of animation and flash were all the rage. Today, clean and simple flat designs are popular. Adelaide website design companies used to go overboard trying to impress visitors with quirky features, while today’s consumers appreciate a nice, clean layout.

Impress your visitors with your content and offerings. Bombarding them with unnecessary flash and animation not only annoys them, but it also slows down the load time of your website.

Say no to stock photos.

First, let me say that stock photos are great for some things, such as your blog posts.

We cringe when we see Adelaide website developers that use painfully phony stock images on pages that describe what the business does or the individuals behind it. If you want to include images of your team, hire a professional photographer and book studio time. Consumers aren’t going to have much confidence in a business that is trying to convey their expertise and professionalism using stock photos.

Keep your navigation simple.

When consumers land on your website they need to be able to find what they are looking for within two seconds. If they have to search any longer than that they are going to become frustrated and find another website. Ask your Adelaide website designer to keep your navigation menu as simple as possible. Too many options will overwhelm your visitors. You need to have a clear path to whatever action it is you want your visitors to complete, whether it’s a submission form or a specific destination page.

Search & Internet Marketing is in the middle of an Adelaide website redesign, and we really simplified their navigation condensing 10 services pages down to two single pages. The end result is a much easier path to their conversion goal – a consultation-request form.

Don’t make it difficult for a potential customer to contact you.

While a phone number is always a great idea, many consumers would rather contact a business through its website, especially if they are inquiring about a service. They don’t want to be pitched and sold to – they just want information. Make it as easy as possible for potential customers to contact you.

The previous design of another Adelaide website we are currently redesigning had a contact page with two options: a quote-request form that had 12 fields and a general contact form that had three fields. We have redesigned this website with a simple three-field consultation request form.  The consumer doesn’t have to decide between two forms any longer. Ask your Adelaide website designer for one simple form – we can gather all of the information needed when the initial contact is made.

Remove large social-media feeds.

When social media was new and fresh, everyone put their social feeds on their websites. Now, consumers know how to connect with your brand on social media if they want to. Placing Facebook and Twitter feeds on your website just draws attention away from your conversion goals.

Place social icons in your footer or sidebar and link to your accounts – if a visitor feels inclined to follow or connect they will. You want them to read your website content, complete your forms and make purchases, not scroll through your previous tweets and posts.

If you’d like more Adelaide Website design tips…

Do not hesitate to contact us today via email info@searchinternet.com.au or call us on 1300 66 76 96 to find out how we can grow your business!