DIY Guide for your Adelaide Google AdWords Advertising!
This guide will help your Adelaide Google AdWords Advertising campaign increase Brand Awareness & Sales.
If you are thinking of creating an Adelaide Google AdWords campaign to help boost your business, then you should be aware that nothing is more essential than choosing the right keywords. The connection between search queries and keywords is the foundation of your Adelaide Google AdWords campaign. The keywords you choose should always reflect search queries of users, which will re-direct people to your website when they search for something you’re offering.
Why Is Keyword Research Important?
For your Adelaide Google AdWords campaign and your website it is important to do keyword research first before you build your website -especially when it comes to creating relevance between your website and your search engine ad.
Consider the following:
Keyword research should be undertaken first before writing your website pages or producing an ad campaign as it incorporates words and phrases that makes it possible for people to find your site via search engines like Google, Yahoo and Bing.
Shorter keywords and long-tail keywords (phrases) can drive traffic naturally through effective Adelaide search engine optimisation (SEO).
Keywords used for pay-per-click (PPC) marketing campaigns on Google Adwords and other search engines are an effective way to begin driving traffic to your website as your Adelaide SEO company will take a considerable amount of time to gain you traction. You need to know what individuals are looking for in the products and services that you offer with a specific end goal – to make it simple for them to find you via ad campaigns or organic SEO tactics developed by Adelaide SEO companies.
Executing keyword SEO will enable your site to rank over your rivals when you develop an online ad campaign to drive traffic to your website. This is the reason building up a list of keywords is one of the first and most essential steps for your Adelaide Digital Marketing.
Keywords serve as the foundation for all your Adelaide marketing campaigns, ensure they remain relevant to your audience. Consider the following:
Use the Google Keyword Research tools available online. So you can find the best keywords for your ad campaign – a fast and efficient way to identify what works for you. Keyword research should be a continuous and evolving part of your online ad campaign tactics. Old keywords need to be reviewed regularly and competitive words can be replaced or enhanced with longer phrased keywords that can bring more visitors to your website from your online ad campaign – particularly those people looking for your services. Landing page content should be formed in connection with your keywords to meet with the search query being targeted.
Put yourself in your customer’s shoes to understand their specific needs when you try to identify the right keywords for your particular business.
- What questions do they have?
- How can you solve the problem?
- What are their pain points?
- Who are you trying to reach and under what circumstances?
Answering these questions will help you identify the right keywords for your Adelaide Google AdWords campaign.
When creating your Google AdWords Campaign Keyword List. Keywords can be broken up into the following:
- Brand keywords – keywords related to your particular brand name.
- Generic keywords – keywords directly related to your products and services.
- Related keywords – keywords not directly related to your products and services, but what can be useful to your business.
- Competitor keywords – keywords related to brand names of competitors offering similar services and products to you.
Make sure you add variations because this helps you optimise your overall ad campaign for multiple variations, while you could be more specific within your ad group if you desire – or you could include the variations in your ad group to cover all your bases.
How Important Is Search Volume? When using the Google Keyword planner, the most vital metric is search volume.
Search Volume is a good place to begin for two reasons:
- It reveals to you how prominent a keyword is when people are searching for products and services related to your business.
- It highlights how frequently the keyword was sought in past few months.
This information is critical when you are setting up keywords for your Adelaide Google AdWords campaign. You will need to keep in mind that frequently used keywords are more competitive in nature, and in turn will also end up being more expensive.
By undertaking a quick search for certain keywords, you will be able to determine how many results are available online in relation to that particular phrase. You will also be able to find additional keyword phrases when you look for related keywords – these are also worth focusing on.
Identify Keywords most relevant to your products and services.
The best Adelaide SEO Companies use keyword research to determine what they should write about and how to use them as organically as possible in their content. Efficient keyword research has become a critical skill for Adelaide Digital Marketing Companies today. Not only do they need to conduct keyword research from a website SEO perspective, but they also need to undertake it for any online ad campaign they choose to run.
If your business needs help with AdWords Marketing…do not hesitate to contact us today via email info@searchinternet.com.au or call us on 1300 66 76 96 to find out how we can make you money with AdWords!
