Strategies for SEO

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Digital marketing strategies for SEO

Digital Marketing Strategies for SEO

There are two traps I have seen Adelaide businesses fall into when it comes to Adelaide digital marketing strategies for SEO;

1) they don’t have a plan,

2) they don’t have a budget.

When it comes to SEO, failure means lost time, money, and opportunity. Below, is a simple digital marketing strategy to make sure this doesn’t happen to you. But before any planning begins, there are two important facts to understand about SEO.

SEO is a long term strategy.

How long does it take for SEO to work?

While circumstances differ, a good rule of thumb is 4 to 6 months for minimal results, and 6 to 12 months for more complete results. Rarely do you see results within the first month or two. This is because the first month there is generally a lot of discovery, auditing, and planning taking place, and not much implementation. The second month implementation begins, but it takes time for search engines to recognize the changes, so virtually nothing happens to results until the tail end of the second month. When results start appearing in the third and fourth months, they’re going to be minimal. By the sixth month things should be starting to move along nicely, but it will likely be closer to 12 months before the real payoff starts. It’s in the second year that you will harvest your investment from a good digital marketing strategy.

Real SEO isn’t cheap.

How much does SEO cost?

If you’re hiring a high quality Adelaide Digital Marketing Agency to provide comprehensive SEO services, be prepared to pay from $500 to $1500 per month. Many Australian companies are spending thousands of dollars per month on SEO and digital marketing strategies. I wouldn’t hire an Adelaide Digital Marketing Agency offering SEO services for less than $500 per month – you simply won’t get results.

If you’re serious about SEO, you should be committed to spending 12 months to start your SEO campaign. You’ll be able to find plenty of Adelaide Digital Marketing Agencies willing to tell you they can get you big results faster, but that’s because they’re scared that if they tell you anything different you’ll take your business somewhere else.

Once you understand these factors and are prepared to start working with an Adelaide Digital Marketing Agency, you can start working on the 5 planning and budgeting steps below:

Choose a metric  – What are you going to measure and why?

If you say “rankings” you better have a good reason, because rankings are a generally a bad metric to focus on. Far better to focus on traffic, and best to focus on leads, sales, or another type of conversion.

Make a goal. What kind of increase do you want to see as a result of your SEO campaign? A 10% month on month increase in sales over the next 12 months? A 20% increase in newsletter subscriptions within the next 6 months? Figure out what success looks like.

Put a value on achieving that goal. How much would hitting your goal be worth to you? What would you be willing to pay if someone walked in and offered you a 50% increase in sales over the next year?

Create a budget. Now that you know what hitting the goal is worth to you, you have an idea of what your digital marketing budget should be. It can’t be more than the value of achieving your goal, and ideally will be quite a bit less than that.

You hire an Adelaide Digital Marketing Agency to create an SEO business strategy the same way you hire a new member of your team–you find the one that presents the most convincing case for delivering the results your business needs. Once you’ve hired that Agency for creating SEO marketing strategy, here are a few quick tips on how to work well with that Agency so you can develop a long-term, successful relationship.

Make sure your digital marketing agency will have what it needs. Are you ready to grant full access of your website to your SEO Agency? If not, is your IT team prepared to implement changes your SEO Agency recommends quickly? If not, you’ll end up getting slower results, and there won’t be anything your SEO firm can do about it.

Let your agency do their work. Yes, your Digital Marketing Agency needs your input. You have valuable insights they can’t possibly know. But resist the temptation to micromanage your SEO firm. The more time you spend communicating with your firm, the less time they have to get digital marketing work done.

Read the reports. The vast majority of SEO clients don’t read the reports their SEO agency send them. Sometimes it’s because the client is busy. Sometimes it’s because the reports is confusing and could be more straightforward.

If it’s the former, make sure someone is reading the report thoroughly, even if it’s not you. If it’s the latter, ask your firm for a better report that gives you the information you need.

SEO is a cost effective digital marketing strategy for long term success when companies enter into a campaign with the right foundation of understanding in place, and then take the time to plan and budget. Your competitors may all be doing SEO, but they’re probably doing it the wrong way. Follow the steps above, and you’ll be able to gain a digital marketing advantage.

If you’d like more SEO tips…

Do not hesitate to contact us today via email  or call us on 1300 66 76 96 to find out how we can grow your business with our SEO marketing and SEO business strategy!