Increasing Appointments for Philip Milford Optometrists with new Website, SEO and Google Advertising.
Client Overview
Philip Milford & Associates Optometrists, a trusted optometry practice in Adelaide for decades, provides comprehensive eye care services, including specialised treatments for dry eye. With three locations across the city, the practice sought to attract more patients by improving its online presence and visibility, especially in the highly competitive field of optometry.
Challenge
Despite their excellent reputation, Philip Milford & Associates needed an online platform that would:
- Strengthen Visibility: Reach new patients searching for eye care and dry eye treatment in Adelaide.
- Increase Appointments: Drive awareness and bookings across all three locations.
- Enhance Digital Presence Establish a user-friendly, professional website to represent the practice’s commitment to quality care.
To address these challenges, the practice partnered with Search & Internet Marketing, which delivered a tailored digital strategy combining a new website, SEO, and a Google Advertising campaign.
Solution
Search & Internet Marketing developed a comprehensive digital marketing plan to boost the practice’s online visibility and attract more patients through both organic and paid channels.
Website Creation
- Professional and User-Friendly Design:
A new website was developed for Philip Milford & Associates that reflected the practice’s professionalism and showcased its services. The site was designed for easy navigation, allowing visitors to quickly find information on eye exams, treatments, and locations. - Integrated Booking System: To enhance the user experience, an online booking system was seamlessly integrated into the website, allowing patients to schedule appointments directly without needing to call the practice. This convenient feature led to an increase in bookings and improved the overall customer experience.
- Mobile Optimisation: The website was optimized for mobile devices to ensure patients can easily browse services and book appointments on the go.
SEO Strategy for High-Impact Keywords
- Keyword Targeting:
Search & Internet Marketing identified and targeted high-value keywords such as “Adelaide optometrist,” “dry eye treatment Adelaide,” and other relevant terms. - First-Page Rankings: Through focused SEO efforts, key search terms reached the first page of Google, greatly increasing the practice’s visibility for local searches.
- Content Optimisation: The website content was optimised with relevant keywords and structured to appeal to search engine algorithms, which boosted organic traffic from potential patients searching for eye care services.
Google Advertising Campaign
- Targeted Ad Campaign:
A Google Ads campaign was launched to reach users actively searching for optometry services and dry eye treatments in Adelaide. This included both branded ads and specific ad sets for services like dry eye treatment. - Increased Appointment Bookings: By targeting users based on their search intent, the campaign effectively drove more qualified leads to the website, resulting in a considerable increase in appointments across all three practice locations.
Results
The digital strategy executed by Search & Internet Marketing delivered significant results for Philip Milford & Associates:
- Increased Visibility: The practice’s website now ranks on the first page for key search terms, resulting in higher organic traffic from local searches.
- Higher Appointment Rates: The Google Ads campaign led to a marked increase in appointment bookings, especially for dry eye treatments, contributing to the growth of all three locations.
- Enhanced Online Presence: The new, optimised website provides a professional online representation of the practice, building trust with new and returning patients alike.
- Streamlined Patient Experience: The integrated booking system has made it easier for patients to schedule appointments, improving convenience and contributing to higher engagement and satisfaction.
Conclusion
The digital marketing initiatives led by Search & Internet Marketing have transformed Philip Milford & Associates’ online presence, delivering sustained growth in visibility and appointments.
By creating a new website with an integrated booking system, implementing a robust SEO strategy, and running a targeted Google Ads campaign, the practice has seen a significant increase in bookings.
This comprehensive approach has positioned Philip Milford & Associates as the trusted optometry provider in Adelaide, fostering continued growth and an exceptional patient experience.
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