Keywords not always the Key.
Keywords started all this. Well, the “tag” and a few crafty humans, really.
The idea was pretty simple. If the keyword appeared in the Meta keywords tag, the page was relevant to the topic. And, on the surface, this was a solid idea. Something useful to the systems, yet invisible to the average Adelaide consumer. Alas, with a simple right-click, the beginnings of modern day search optimisation was born.
“What if I added more words? What if I repeated the word or phrase?” And so began the quest to modify pages to satisfy a search algorithm. In truth there were many more things at work than just the humble Meta keyword tag, but you get the idea…
I repeat it’s pretty clear the Meta keyword tag is dead in terms of SEO value. Sure, it might have value for contextual ad systems or serve as a signal to ‘bots plying the web looking for topics to target, but as far as search goes, that tag flat lined years ago as a booster and for internet marketing in general.
Between then and now, however, an entire $20B SEO industry took root and bloomed. By far, most people in this space were legit, but enough weren’t that it still casts a pall over much work associated with SEO today. Inside Adelaide companies, where stakeholders fight for resources and budget, pitching SEO work is sometimes still a tricky business.
When your Adelaide Digital Marketing Agency applies SEO thoughtfully and accurately it works. But those who speak the SEO language are quick to point to other options: social media, paid search, paid social, are the best ways to increase traffic to your website faster than SEO.
And you know what? They’re right. SEO is the turtle in the race. It’s the unsexy concrete foundation under the building. Bottom line, without a firm base of optimisation applied, you’re letting the competition get ahead. You’re committing corporate treason.
By covering the base work SEO focuses on, and by tackling the tricky, technical, advanced work, you set the whole business on a much more secure footing. And that’s got to make you feel good about the paying for it and to keep paying and optimising ahead of your competitors.
Today no Adelaide Digital Marketing Agency is successful in helping their clients due to a single element. Product alone rarely makes it happen. Digital Marketing alone doesn’t work. Slick PR won’t save a sick product. Search rankings won’t solve fundamental product problems. Social Media Marketing has the power to make, or break, your Adelaide business. Essentially, the winning program today requires dedicated investment across all areas.
And that’s the reality check for your Adelaide Digital Marketing! Despite the growth of the industry, despite the number of conferences and events, and despite the mainstream spotlight moving its way towards this work, SEO is still finding its intended niche. It’s only one Adelaide Digital Marketing tactic and all digital marketing must play a supporting role in any Adelaide company.
Today’s SEO is a far cry from the place things started. Yet the goals remain the same: increase traffic, increase revenue. Search engines are getting smarter, signals sought to determine ranking are shifting and consumer behaviour is changing search engine results not keywords.
So will SEO remain an important investment point for your Adelaide businesses?
Yes! It’s the foundation of the house, after all.
But that foundation does not make a house a home. Everything else you invest in, what you build on top of that foundation is the key. It could be said SEO started “for the people”. Today it truly needs to be “about the people”, your customers, and more than ever your Adelaide Social Media Marketing.
If you’d like more SEO tips…
Do not hesitate to contact us today via email info@searchinternet.com.au or call us on 1300 66 76 96 to find out how we can grow your business!