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Facebook Advertising Tips
Facebook ads (& social media ads in general) are inexpensive and combined with their improvements on the targeting front, can’t be beat for reach. When paired with the fact that virtually NONE of your organic posts are getting to your fanbase now (ok, maybe 2%), well it’s time to start your Adelaide digital advertising campaign.
Get a digital marketing strategy now. Start your campaign and make sure to set up remarketing and lookalike audiences mirroring your target demographic. Really get to know your fanbase using your insights. Test. Measure. Test. You’ll be glad you did.
Use Facebook ads for promotion – use status updates for educating, informing, engaging and entertaining.
Use the 40/40/20 rule for posting (40% links to rich blog/site content, 40% photos linked to… and 20% status updates). Please don’t use status updates for promoting your company or brand.
Focus on engagement.
Make your ads fun, engaging, entertaining and social – NOT just a smaller version of your latest print ad. Boring…You want your ad to be SO funny, so “you’ve got to see this” that it gets shared. A funny image, an entertaining headline tied into a relevant quote or recent trend or event, is far more likely to get shared than a “BUY IT NOW” ad.
Capture Emails.
Facebook is a social network. It’s vast reservoirs of data are going to be its salvation longer term as so far, no one else has been able to crack the “follow the user around their digital universe” code. But frankly, if you are advertising on Facebook for branding and awareness, you are missing the boat here. The value of Facebook is finding new audiences which might be “sympathetic” to your cause/product based on the fact that your brand’s friends and family hang out there. Being able to deepen the user experience by getting these folks to your website or app and then convert them is where it’s at.
So go for it! Set up a conversion digital marketing campaign on Facebook and capture that all important email. Use value as your incentive, be creative and appropriate (e.g. social) then strategically use Facebook to build your e-list of prospects.
Cross connect everything you’re doing with Facebook.
Did you know you can set up custom tabs which connect to different parts of your website(your store, your blog, your photo gallery, your client testimonials…hint, hint)?
And you can click on a post’s date stamp to get a custom url to market Facebook posts via your e-letter or other marketing vehicles. This is particularly important if you are hosting a fan-gated contest on Facebook or live streaming events on Facebook (e.g. a Google Hangout for example or a webinar).
If you’d like more Facebook and online marketing tips…Do not hesitate to contact us today via email info@searchinternet.com.au or call us on 1300 66 76 96 to find out how we can grow your business!