Social Media Marketing trends.
The following trends will shape internet marketing over the next two years.
To remain relevant, Adelaide Digital Marketing Agencies must embrace their inner digital geek and look beyond Adelaide and Australia.
It’s 2015 and only a few Adelaide brands have figured out how to best use social media marketing for their business. The last few years was filled with trial-and-error attempts to succeed as the social media marketing operating environment evolved. However, the same trends that created this environment have continued to develop and unless brands adapt, their efforts at digital engagement will be a waste. Adelaide Social Media Marketing Agencies must update their strategies for social media, because over the next 2 years Social Media Marketing will be doing the following;
Evolving
The way consumers use sites and the way brands participate and engage have changed fundamentally over the past 2 years. Brands must discontinue the tactics that worked in 2013 and adopt customer relationship and engagement strategies that harness data for long-term growth.
Shoppable
Social media marketing has long escaped the scrutiny of the chief financial officer and it’s time for brands to monetise social media efforts. Fashion brands, such as Burberry and Ralph Lauren, understand this and have made their runway videos clickable to their ecommerce site. Now, every brand should incorporate financial calls to action in a social media marketing context.
Snackable
Consumers are finding it increasingly difficult to digest long-form content. When browsing, users want to get to the heart of the message as quickly as possible. The more snackable a brand makes its content, the more social it will be.
Easy to understand means easy to share, which translates into better results for content and campaigns.
Automated
Currently, ad placement and publishing in social media is a manual process. This will evolve to better utilise data. Most advertisers are already shifting display and video budgets into this type of media buying, and social media will follow suit.
Why? All consumers hate ads because of interruption, irrelevance and clutter. Programmatic placement (the insertion of ads and native content into social media sites) can help drive context, relevance and efficiency of messaging.
Connective
The power of our increasingly powerful mobile devices as social utilities is where great potential lies. The ability to develop transformative applications that connect individuals to individuals but also business to individuals holds great potential.
Filtered
Increasingly powerful and affordable technology allows people to create more content than ever before. In fact, 90% of the world’s data has been created over the past two years. Because of this information overload, people will filter out messages to hear only what they want to hear, creating segmented and sheltered media channels.
Integrated
Social Media sites act as brand graveyards, filled with the tombstones of dead campaigns that were only meant to survive a single campaign. From TV commercials and billboards to microsites and social media accounts, brands must focus on using platforms for long-term relationship building.
Asia
China currently contributes the greatest percentage to global GDP growth. However, many Chinese social media sites remain focused on the local market. Over the next 5 years, these sites will shift their focus beyond the “great fire wall of China” and enter overseas markets.
Empowering
Some brands, such as Dove and Nike, have discovered that supporting social good can have a greater impact than feeding individual egos. Other brands will follow suit and use social media marketing efforts to look at the long tail, identifying opportunities to foster empowerment and equality aligned with brand values.
Brands must change their mindset to engage successfully in the future. Adelaide social media marketing consultants must embrace their inner digital geek and learn to love technology. To harness trends, they must look beyond their borders, specifically to where Asia leads the way. Realising that their current techniques are outdated and this will lead brands to new strategies for success in the next two years.
Social media marketing is not a stand-alone tool; it needs to be integrated with the rest of your digital strategy.
Social media helps directs traffic to your website, influences your Search Engine Optimisation and boosts your overall digital marketing. At the end of the day the only thing you own and have creative control over is your own website. For more information on websites click here
If you’d like to know more about Social Media Marketing…do not hesitate to contact us today via email info@searchinternet.com.au or call us on 1300 66 76 96 to find out how we can grow your business!