What to look for in your Adelaide Digital Marketing Agency.
Just like any relationship you need to have a Digital Marketing Agency that you can trust, feel comfortable with and Grow your Business!
The Adelaide market place moves fast because it’s tied to the global economy. Yes it’s hard to keep your demographic firmly in your sights. As an Adelaide business interested in maximising profit, you can’t afford to let your business stray from your market.
Creating & adhering to some digital marketing strategies together with your traditional marketing plan requires a lot of effort and expertise. To get it right your company will most likely have to spend some time & money on consultant fees. This is where your Adelaide digital marketing agency comes in.
Adelaide digital marketing agencies specialise in reaching any target audience with an Internet connection. They’re hybrids of marketing teams and IT people.
At Search & Internet Marketing we are a lot more because we are both a traditional Adelaide marketing agency and a specialist digital marketing agency – giving your company that added bonus of know what works on & away from the internet! We are entirely focused on bringing your company’s message to the world at large. We are both your PR people & lead generators on the Internet. So how do you go from a need to be seen on the internet to actually hiring our company to increase your sales or make people aware of your services?
Like any business venture, you must identify what you want to gain by using an Adelaide digital marketing agency such as Search and Internet Marketing.
Why Use an Adelaide Digital Marketing Agency?
The Internet is massive. A lot larger than it was even five years ago, it is constantly growing at an amazing rate and various platforms have risen in the past few years that have made reaching your target audience over the Internet even more challenging.
Most Adelaide Digital marketing agencies including Search & Internet Marketing offer you a service for a calculated fee and have very few surprises involved.
To undertake a digital marketing project in house means hiring a programmer and another marketing person, who specialises in Adelaide digital marketing. Once that project finishes, however, you still have two bored and unnecessary employees who are likely consuming a fair amount of what was an open budget.
By using an Adelaide digital marketing agency it allows you to use the expertise required for the minimum amount of time with no obligations past the project. Even if you do know what it is you want to say – an Adelaide digital marketing agencies know exactly what works and what marketing method best fits your company. The modern consumer is more intelligent than they were in the past and messages have to be fairly sophisticated in order to leave a lasting impression.
Adelaide digital marketing agencies come in two varieties: large and small. Larger companies usually have access to a vast set of tools that publish messages across multiple formats: Twitter, Facebook, banner ads, emails and many other great platforms. The smaller companies, sometimes called boutiques or specialists, lack the vast resources and tools of larger companies, but often have a higher degree of focus upon a single aspect of digital marketing. In addition, they also allow person-to-person conversations with the top personnel in that company.
At Search & Internet Marketing we are a hybrid of the two. We have the tools that publish messages across multiple formats: Twitter, Facebook, banner ads, emails and many other platforms plus we build websites and create You Tube messages. We are a boutique, nimble and cost effective Adelaide digital marketing agency with a traditional advertising & marketing background unlike most Adelaide Digital marketing Agencies who are just IT based.
Our Point of Difference is we know how to sell & market your business online & on bricks & mortar.
What You Need to Know!
Of course, the burden of responsibility is not solely upon your prospective choice. There are things within your own company that you must think about carefully before making a decision. The size of your company can affect your need. The area of dissemination of an Internet marketing message that spans the country might be useless if you are a local Adelaide business that is trying to grow its regional business reach. The question of what can you afford becomes very important as you near the end of the hunt for the right Adelaide digital marketing agency. An extensive online campaign with all the glitz and glamour may be pointless if you cannot afford it for more than a week.
Once you decide to contact an Adelaide agency, who will be your voice? The busy person that you are, it is not likely you will have time to go to every client meeting and air every single question that the programmers and designers have for your campaign all while performing your other duties to their fullest. You will need to determine who can best represent your IT people, your human resources people, the sales team, and everyone else involved.
Let the Hunt Begin
Searching for the right Adelaide digital marketing agency is a highly involved hiring process. It involves searching, making calls, asking questions and lots of contacts. Luckily, you are the one making the hiring and not the other way around.
Basic Internet searches can give you face value information about their abilities and what that company’s reach is. You can also talk to the company itself. A simple informational email can be all you need to get their attention if they think a potential client is hovering about. These requests for information (RFI) will give you good data and accurate assessments on what this company can do for you. A request for proposal (RFP) can also be the opening dialogue in a business deal and often is taken as a warm up to an actual contract. Referrals are growing as a method of attracting business, so it is very likely you will have one of these companies reach out to you before you are even aware of them. When it comes to finding out the quality of their service, their business email may not be the best source to contact.
You can ask the company itself for a list of previous clients. Ask the companies on this list about their experiences. Did the ads correlate with a rise in business or profits? How flexible was this agency? Their answers may give you an idea of whether you want to choose that company or not.
Fees & Contracts
Once you have figured out which company is right for you it will come time to discuss ideas and draft a contract. Like any good business venture, this document will cover everything that will be relevant in the coming weeks or months. The payment of the agency is often a very large question looming over this contract.
A flat fee method is often best. More and more agencies are charging this way because it makes life easier for both the agency and the client. This comes at the cost of direct control over the service. If you have guaranteed a certain amount by a certain date, your hands are tied regardless of how things are going. However, these flat fee methods can open up unique and innovative ad techniques as the designers are going to be paid one way or another.
No matter what, most Adelaide digital advertising agencies will always do their best work to ensure the money you are spending spreads your business presence in the marketplace. The contract is the final stage before the venture begins. Make sure that you know every aspect of its wording and what it is offering before you sign.
If you’d like to know more about how our digital marketing can grow your business…
Do not hesitate to contact us today via email info@searchinternet.com.au or call us on 1300 66 76 96.
