Driving Success ACROSS Australia with MORE BOOKINGS THROUGH INCREASED TRAFFIC TO OUR NEW WEBSITE THROUGH SEO AND PPC
Client Overview
Specialised Transport Australia is a premier chauffeur service provider, based in Brisbane, offering private and group transportation across Australia. They cater to a wide range of clients, from corporate executives, and government to large group events. When they approached our Adelaide Marketing Agency they were facing challenges in expanding their online presence across Australia and increasing the number of quality leads through their website.
Challenge
Specialised Transport Australia had specific objectives:
- Improve SEO in the highly competitive chauffeur and private transportation industry across Australia.
- Increase online lead generation for both private and group bookings.
- Implement a cost-effective Google (PPC) advertising strategy to reach new customers.
- Develop a high-converting website that attracts and retains visitors.
- Create a CRM system that is easy for staff to use and to make bookings simple for clients on mobile and desktop.
Our Approach
We devised a comprehensive digital marketing strategy centred on SEO, PPC, and a website redesign to increase their visibility and generate qualified leads nationwide.
SEO Strategy
- The team conducted a thorough SEO audit to identify technical issues, content gaps, and optimisation opportunities for competitive keywords in the transportation and chauffeur services industry.
- Using targeted keyword research, we optimised the website’s metadata, content, and structure. We focused on capturing search terms such as “private chauffeur services,” “group transport,” and location-based queries in major cities like Sydney, Melbourne, and Brisbane.
- Local SEO was a key component, ensuring that Specialised Transport Australia ranked highly in local search results for users looking for luxury and corporate chauffeur services.
- We also optimised the website’s performance by improving page load speed, enhancing mobile responsiveness, and ensuring a seamless user experience.
PPC Campaign
- To quickly generate leads, we launched an extensive PPC campaign on Google, targeting high-intent keywords related to private and group chauffeur services.
- Our campaign structure focused on both short-term conversions for immediate bookings and brand awareness for long-term customer acquisition.
- We tested various ad formats, including search and display ads, and created targeted landing pages for different service types (corporate travel, private chauffeur services, group bookings).
- Regular A/B testing of ad copy, landing page layouts, and keyword bids ensured we maximised the effectiveness of the campaigns, delivering higher click-through rates (CTR) and lower cost-per-click (CPC) over time
Website Redesign
Our Adelaide Marketing Agency completely redesigned the website converting it to a WordPress site with a focus on user experience (UX) and conversion rate optimisation (CRO). This included simplifying the booking process, adding clear CTAs, and improving the site’s overall design to cater to high-end clientele.
The website was made fully mobile-responsive, ensuring that visitors could easily book services on the go, an important feature for busy professionals and event planners.
We added features such as real-time availability, instant quote tools, and testimonials from satisfied clients to build trust and increase conversion rates.
Results
Our integrated strategy of SEO, PPC, and website optimisation delivered remarkable results for Specialised Transport Australia:
- Improved Google Rankings: Within six months, Specialised Transport Australia’s website ranked on the first page of Google for key terms like “private chauffeur services” and “corporate group transport Australia,” driving a 200% increase in organic traffic.
- Increased Lead Generation: The combined SEO and PPC efforts resulted in a 70% increase in qualified leads, with private bookings and group chauffeur inquiries steadily increasing.
- PPC Performance: The PPC campaign generated a 40% ROI, with the cost-per-acquisition (CPA) decreasing month-over-month as we refined the campaign.
- Website Engagement: The newly optimised website saw a 50% increase in time spent on the site, a 25% reduction in bounce rate, and a 30% increase in conversion rate from visitors to booked services.
By leveraging an integrated SEO and PPC strategy, combined with a focus on user experience and conversion optimisation, we transformed Specialised Transport Australia’s online presence. They now enjoy greater visibility across Australia, a significant boost in lead generation, and a higher conversion rate, solidifying their position as a leading private and group chauffeur service provider.
Our client is very pleased with the progress we have made and believe these results demonstrate the value of our SEO services.
Check out how we can increase your SEO rankings by clicking this LINK.
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