Blogging to help your Adelaide Search Engine Optimisation.
The best SEO strategies must include blogging as part of your Adelaide website search engine optimisation.
As any good Adelaide Digital Marketing Agency will tell you, blogging or a News Tab is an important tool when it comes to your Adelaide Search Engine Optimisation. Not only is it an effective way to communicate with your customers, but also it can help with SEO on your Adelaide website when linked to a successful blog or News Tab.
Harness the power of your Adelaide SEO with Blogging
94% of people don’t look beyond the first results page when Google Searching. You could lose the vast majority of your audience before you’ve even started if your business isn’t prominent enough. Getting onto the front page of Google for the most common phrases is always difficult and takes time. When blogging/posting news items – use keywords that are related to what people search for where your Adelaide SEO competition is less fierce. Use Google Trends to investigate what people search for and blog to those keywords. Optimising your Adelaide online marketing should include commonly searched for words and phrases in your meta tags on your blog pages, this is known as metadata optimization.
Original and relevant content
Google values relevant and informative content and originality counts for a lot. If it’s already been written a thousand times before, the likelihood is that a search engine will just pass over your blog. You need fresh marketing ideas when writing for your blog, try and come at it from a different angle.
Utilise keywords
Keywords are incredibly important for on-page optimisation and taking the time to thoroughly research the best and most relevant keywords for your blog will pay in the long run. Make a list of words that are appropriate for your site. If you are stuck, there are plenty of free tools that can help generate relevant keywords such as Google Adwords Keyword Tool. This tool can even show you what keywords your competitors are using and provide SEO analysis.
Regular Content Marketing
To optimise your blog, you must add content frequently. Google and other search engines need to know that your site is active and not dead space so creating regular blogs will help with this.
Relevant links
Building links into your blog post is a great way to enhance your Adelaide SEO and also helps readers to link through to other relevant pages, either internally or externally.
Optimise your theme
Make sure that your code is clean and that search engines can find it. Ensure there are no broken links or broken navigation menus. The blog site must have a fast loading speed to create a good user experience. Companies that provide good Adelaide SEO services such as Search & Internet Marketing will be able to offer advice about this.
Install a sitemap
This will provide readers (and therefore Google) with a full map of all blog posts, all pages and any archives. This makes it easier for readers to navigate their way around your Adelaide web site and find the most relevant news information quickly. It also means that search engines can index your site properly.
Optimise blog images
We have talked a lot about words but images are also important. If you are including images with your blog posts, you must ensure that you include relevant keywords within the saved file name and always provide alternative text with a relevant description of the photo.
Build up Social Media with your blog
Active Adelaide social media strategies that “advertise” your blogging is a great way to drive traffic to your website and enhance Google rankings. When used effectively, social media sites can generate a buzz around your Blog or News tab. However, social media needs to be regularly maintained. Facebook & LinkedIn have enormous audiences and should be employed as a core Adelaide digital marketing tool for virtually any business. Make sure your website includes links to your relevant social media pages, so that customers can use it to comment on the service they’ve received (and vice versa).
Subscribe option for readers
To really get the most out of your blog SEO, give readers the opportunity to subscribe to your blog by placing a Feed Subscription Button on your page.
Consider our SEO Services
The best way to build search presence is with good quality content, updated regularly, that is relevant to your field. So start blogging or creating new items now! After implementing all of the above you may want to consider receiving help from our Adelaide SEO agency to help you with your company blog. An agency can help you utilise more inbound marketing services to help boost your campaigns.
If you need to know more about our Adelaide SEO services please do not hesitate to contact us today via email info@searchinternet.com.au or call us on 1300 66 76 96 to find out how we can help with digital marketing.
