Adelaide Search Engine Optimisation tips for your website.
Some Adelaide SEO Companies try to hide their Search Engine Optimisation techniques. Not us! Here are some useful DIY tips.
Yes! Your Adelaide Search Engine Optimisation will boost the visibility of your Adelaide website on search results pages. BUT sometimes your Search Engine Optimisation may not be the ideal strategy for your website. What? Yes! Other Adelaide digital advertising strategies can be more effective like AdWords Advertising & Social Media Marketing.
But SEO actually works for medium sized companies when SEO is left in the hands of some of the more competent Adelaide SEO companies. By doing this, the business will have time to develop other aspects of business operations. It is therefore, better to invest with reputable Adelaide SEO experts even if it means stretching limited resources because the returns are worth the investment.
When engaging an Adelaide SEO company run through our checklist below for the best Adelaide SEO tips and ask them prior to engagement if they will do this for your Adelaide website!
Pick a good keyword to focus on.
The first step is to simply pick the search term or phrase you want the post to show up for.
The easiest way to do this is use Google Keyword Planner, a free tool that will show you an estimate for any search phrase. (Although Keyword Planner is free, you may need to set up an AdWords account to gain access.) Link to Keyword Planner
Research the competition.
Now that you have a term that you want to rank for….
Jump over to your “private browsing” mode on your web browser (“Incognito” in Chrome, “Private” in Safari and Firefox, “InPrivate” on Internet Explorer) and head to Google.com.
Take a look at all the content on page one of Google, ignoring any ad results at the top. The 10 (or so) results are your competition! What are they missing? Can you do better?
Write the best content.
Now that you know what your competition looks like, it’s time to create better content than your competition. When you are creating a blog post, for ecommerce or a sales-landing page it needs to be better than the rest, or else neither Google nor your audience will ever take note. This is the key to your Adelaide SEO as well as all the back end details of Search Engine Optimisation on your website.
Put the keyword in your page title.
Your page title should contain your keyword, but that doesn’t mean it has to be exact (though it can be).
Additionally, the title must also be interesting enough that people will actually want to click on it! Make sure your Adelaide SEO Agency are creative writers!
Put the keyword in your header.
You can organise most of your website pages by having a large title at the top, followed by several sub-headers throughout the page (like the sub-headers in this post).
This organisation is helpful not only for people in skimming blog-post articles, it’s helpful in showing Google exactly what your blog post is about. Therefore, be sure to use your exact keyword phrase at least once in your sub-headers. Most Adelaide SEO companies will do this if not you will need an Adelaide SEO expert who can.
Put the keyword in the name and alt-tag of your images.
Next, if your blog post contains images, you can use those images to cement the idea to Google about your post’s topic. There are two ways to do this:
The image name + The image alt tag
The “alt tag” is something you designate after you upload the photo to your website. Without getting too technical, the alt tag is simply the text that the web browser will show if the photo can’t load for some reason. Another key back end detail that Adelaide SEO Companies sometimes overlook.
Use the keyword in the URL and in the post.
Another way Google is able to determine what your blog post is about is the URL. In other words, we’re talking about what comes after the “.com” in your url (or .net, .org, or whatever you use). For example, which of the following URLs do you think Google will like better when deciding whether or not to show a certain page?
You’re right if you guessed the second one. While the former might not completely kill your Adelaide SEO efforts, the latter definitely helps show Google exactly what the post is about.
Insert internal links.
If you aren’t talking about your best content, why should anyone else care? For this reason, it’s important that your best Adelaide SEO content be linked internally to other pages on your website.
Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. Once again if your Adelaide SEO company has not done this you need to ask them to do it.
Get external links.
The most-important Adelaide SEO tip! Okay, finally we’re finally at the big one: external links.
External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn’t it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. This can be from your Adelaide Social sites but links from other websites are preferable.
Remember your Adelaide search engine optimisation can help you generate traffic, but don’t forget to give people a great experience once they arrive at your website.
If you’d like more Adelaide SEO tips…Do not hesitate to contact us today via email firstname.lastname@example.org or call us on 1300 66 76 96 to find out how we can grow your business!