Seven Adelaide Digital Marketing Strategies for 2017
A New Year brings new opportunities. Here are the best
Adelaide Digital Marketing Strategies for growth.
If you need to learn some new Adelaide Digital Marketing stategies to drive demand and increase conversions, here are some great tips for 2017. Advancements in digital marketing technology are paving the way for better, more engaging digital experiences in 2017. Any Adelaide marketing companies that can capitalise on these trends will reap the ROI benefits for their clients.
1, Facebook will become more and more relevant to your Adelaide Marketing Strategies (and B2B marketing).
Facebook, the world’s most popular social media platform will continue to create more and more opportunities for businesses to profit from their platform. Facebook Advertising currently surpasses Google Advertising in value, mainly due to Facebook’s powerful advertising targeting features that Adwords just can’t match. Facebook will continue to expand their Shop section to enable brands to list their products on their Facebook page and allow purchases directly within their platform.
2. Twitter will become less and less relevant for South Australian businesses.
Since Twitter’s inception, the micro-blogging tool has always felt like it was a bit of an uphill climb to find its place as a social network. Which is why this past year, Twitter announced their repositioning: Twitter is no longer a social network — Twitter is a news product.
Twitter is now solely focused on being the world’s go-to source for breaking news. Which means, less emphasis on your Adelaide marketing strategies and reduced opportunities to leverage Twitter for lead generation. Next year, save your marketing spend for other more lucrative social platforms.
3. The best Adelaide Marketing Companies will move their budgets more and more to social platforms.
Today, people ‘live’ in social platforms. When cruising Instagram, Snapchat, and Facebook, users don’t just pick it up and put it down. They pick it up, and stay there — so the money will follow. Smart Adelaide Marketing Strategies will be to get in front of the audience and find a way to capture their attention on social platforms. One of the hottest 2017 digital marketing trends, focus on investing in creative content to distribute via social channels.
4. Video content will increase — both in organic and paid search.
Video was all the rage in 2016, and it is just the beginning of what’s to come this year. Historically, video has been known to come with a large price tag — but video content doesn’t have to be expensive. Think short, snappy, and subtitled (since most video content is consumed with no audio) and include a targeted CTA.
5. Make sure your marketing is mobile friendly.
Today more than 50% of Adelaide Searches on Google are placed using a mobile device — making mobile the leading medium for online discovery. To accommodate this shift, Google is launching a new mobile-first index to prioritize mobile websites. Google’s current algorithm ranks web pages using a desktop crawl for search queries regardless of whether the search was placed on desktop or mobile.
Search Engine Otimisation.
The mobile-first index will bump mobile-friendly sites up in search results and demote websites that have limited mobile content in comparison to the content offered on their desktop version. Which means, if you have an optimised and well-ranking desktop site but do not have the same keywords and content on your mobile site, you will be at risk of losing your place on Google’s SERP. Google hasn’t announced the exact date this change will take place but Adelaide Marketing Companies should invest in spending the time building out their mobile sites as the change will likely come sometime early this year.
6. Content needs to be long form — blog posts under 350 words will no longer cut it.
Adelaide Social Media Marketing is here to stay, but the rules are changing. Blog posts need to be 1000 words and above — short 350-word blogs are no longer good enough. Blogs under 500 words aren’t SEO friendly and don’t provide readers with enough meat to be worthwhile. People want long form content that is easy to digest. What’s more, educational content that provides an in-depth look at subject matter will help you to build trust with your audience, demonstrate your authority and expertise, and increase the likelihood of social shares.
7.Keep it simple and visual.
Go or Growth in 2017
If you are looking to build your Adelaide digital marketing strategies or kick your approach up a notch by taking advantage of our Adelaide marketing strategies in 2017 please read though our past blogs or Call us on FREECALL 1300 66 76 96.