Adelaide Social Media Marketing in 2016

Social Media Marketing Adelaide

You can’t afford not to use Social Media Marketing in Adelaide.

Before Social Media Marketing Adelaide businesses would advertise and grimace at the cost but not any more!

Most Adelaide businesses used the Yellow Pages some newspapers, radio & TV but not all. In the first decade of the 21st century, a tiny percentage of Adelaide companies used Adelaide search engine advertising. In the beginning many found that Adelaide Search Engine Optimisation was too complicated.

In 2016 all that has changed and if your Adelaide business is not using Social Media Marketing your taking a massive risk. You just can’t afford not to use Adelaide Social Media Marketing or you will be left behind.

Facebook Advertising is your biggest ever marketing opportunity!

With Facebook ads, we have a totally unique opportunity. There are several things about them some Adelaide Advertising agencies have never before seen together:

The right Facebook advertising campaign can reach as many people as radio or TV in Adelaide or regional South Australia.

Your Adelaide Facebook advertising can have sophisticated targeting just like Google AdWords, albeit on different criteria. The minimum Facebook advertising spend is just $1 per day.

They are the lowest cost per 1,000 impressions ad in advertising history. They average around $0.25 per 1,000, which is only 1% of the cost of TV. Are you kidding me? No, it’s for real!

Social Media Marketing Agency Adelaide
Adelaide Advertising Agency Spends

In other words, Adelaide Facebook advertising is mega-awareness raising, has good targeting and is unbelievably affordable

Here’s the one thing our Adelaide digital marketing agency discusses with our clients about Facebook ads that usually gets through:

If you just spend $1 per day on Facebook ads, you will get in front of 4,000 people that wouldn’t have seen you otherwise. If you are doing that and your competitors aren’t, you win the awareness game in your category.

You can’t sell to Adelaide consumers who don’t know you exist, and you can’t sell a product or service to that your Adelaide consumer has never heard of.

If you can’t spare $30 a month, you shouldn’t be in business.

It is the opinion of this Adelaide Advertising Agency, that because of Google AdWords, many companies now underestimate the importance and value of awareness and mindshare. We understand that Adwords can give you a daily ROI, but we also know its limits. It can harvest the low-hanging fruit and look good in terms of attribution, but sometimes it can’t raise awareness affordably especially for legal and real estate categories.

There are people in the Adelaide Search Engine Optimisation sector and Adelaide PR pranksters who look down on this kind of Adelaide advertising. Because we are also an Adelaide Marketing Agency we understand that aesthetic, but it’s not as important as opportunity.

We know that organic Facebook without advertising is a tough road that’s becoming more and more impassable. Pages with millions of fans find themselves only reaching 10s of thousands with their posts. Adding advertising to promote your posts ensures you get 10-100x the exposure of page posting alone.

Adelaide Social Media Marketing
Adelaide Marketing Agency that gets ROI

Did you know 41% of Adelaide B2B companies didn’t have the tracking in place to know what Facebook was doing for them either way? In fact, as of July 2015 34% of Adelaide marketing directors either cannot or do not calculate their inbound ROI at all.

We have enough case studies of companies and our Adelaide clients who are getting positive ROI from their Adelaide Facebook advertising to know that it’s feasible. Our Adelaide Advertising agency sees a lot of other companies doing Facebook poorly or without sufficient analytics.

Our Adelaide Marketing Agency has two big national brand clients that are receiving $0.01 engagement clicks on several of their most engaging posts. We can do this for your business too.

If you’d like to know more about Social Media Marketing…do not hesitate to contact us today via email  or call us on 1300 66 76 96 to find out how we can grow your business!